In the digital age, visibility is key. With the multitude of posts being shared on platforms like LinkedIn every day, it can be challenging for your content to stand out. But don't worry, there are ways to increase your visibility and engagement. Here's how:
1. Capitalize on the 'Golden Hour'
The first hour after your LinkedIn post goes live is crucial. Known as the "golden hour", this period offers the highest potential for your content to gain traction (and possibly go viral!). If your post recieves significant interactions - likes, comments, or shares - during this time, LinkedIn's algorithm will favor it, promoting it to a broader audience for a longer period of time.
2. Post Consistently but Wisely
Rather than overwhelming your audience with multiple posts a day, aim for one high-quality, thoughtfully crafted post per day at most. In the realm of content, quality always trumps quantity.
3. Use Hashtags and Engagement Questions
Including 3-5 relevant hashtags in your post can extend its reach to audiences interested in those particular topics. Unluck other social platforms, if you include more hashtags, LinkedIn will flag your post as a potential spam post and decrease your views.
Additionally, wrapping up your post with a thought-provoking question can prompt further engagement, inviting your audience to share their perspectives in the comments section.
4. Timing is Everything
The timing of your LinkedIn post can significantly impact how visible it is and how much engagement it receives. Ideally, you should aim to post during typical business hours from Monday to Friday, specifically between 9 am and 5 pm. However, the sweet spots for posting are just before the workday begins, around 8 - 9 am, and at midday when people usually take a break and check their feeds. Always keep in mind the time zone of where most of your audience is based, to ensure maximum visibility.
5. Don't 'Post and Ghost'
After publishing your post, make sure you stick around and respond to comments. This not only creates a sense of community but also signals to the LinkedIn algorithm that there's ongoing interaction, potentially boosting your post's reach. This goes hand-in-hand with the golden hour!
6. Craft Captivating Headlines
Your headline is the first thing users see, so make it count. It should be engaging, concise, and give a hint of what the post is about to entice users to read more.
By incorporating these six key tactics into your LinkedIn posting routine, you're setting the stage for increased visibility of your posts. Happy posting!
Until next time!
Michelle
P.S. If you want more eyes on your profile – download my free Recruiter Magnet guide, here!